Dear Client,
We hope this finds you well.
Also, we hope you’re ready to accept the truth:
The campaign you just reviewed? Yeah… we didn’t write it. The AI did.
And no, you can’t give it feedback. It doesn’t take criticism well, especially not on weekends.
WELCOME TO THE AGENCY IN 2030:
Where “Big Ideas” come from silicon chips and not pizza-fueled brainstorms.
Where “Creative Reviews” involve arguing with an algorithm, not an art director.
And where “Deadlines” are met faster than you can say, “Can we try a different shade of blue?”
Gone are the days of:
– Whiteboards filled with words like “disruption”, “authenticity”, and “edgy-but-safe”,
– Creative Directors quoting Steve Jobs before a pitch,
– Clients yelling, “But my wife didn’t get it!”
A DAY AT THE AGENCY: THEN VS. NOW
#2025:
10 AM: Team brainstorms for 3 hours, 2 existential breakdowns
1 PM: Designer sends 3 layouts. Everyone hates all of them.
4 PM: Deck sent to client with fingers crossed and therapy booked
#2030:
9:59 AM: Prompt entered, “Create a campaign to sell vegan biryani to Gen Z crypto bros”
10:00 AM: Campaign delivered.
10:01 AM: Intern takes a nap.
10:30 AM: Client says, “Something’s missing… but I don’t know what.”
10:31 AM: AI recalibrates based on your aura.
WHAT HAPPENED TO THE GREAT CREATIVE PROFESSIONALS?
– The copywriter became a Prompt Therapist:
“Tell me your product’s childhood trauma, and I’ll make it go viral.”
– The art director now curates Midjourney mood boards in silence, wearing linen and despair.
– The strategy head? Well, he is replaced by ChatGPT running Jungian archetype analysis.
AND THE AWARDS?
Cannes Grand Prix 2030 went to an AI named PixelBae92 for a campaign about underwater fashion NFTs.
The trophy? Shipped to a server farm in Iceland.
GoaFest now hosted on Decentraland.
Dress code: Business-casual avatars.
Acceptance speech by the AI: “I’d like to thank the client’s vague brief, the overused buzzwords, and the existential emptiness of modern marketing.”
WHO’S TO BLAME NOW?
Back in the day, if a campaign tanked, you blamed:
a) The agency
b) The intern
c) Mercury retrograde
Now?
You angrily ask: “Siri, why didn’t this go viral?”
And she replies: “Because your product is boring, buddy.”
(Yes, even bots have brand opinions now.)
HOW DO YOU STAY RELEVANT IN THIS BOT-EAT-BRIEF WORLD?
For Creatives:
– Learn the sacred art of prompt writing which is half poetry, half black magic.
– Stop fighting the bot. Start finessing it.
For Clients:
– Be clear. Be kind. Bots don’t like gaslighting.
– Remember: AI may give you 100 ideas in 10 seconds, but it still can’t understand your mother-in-law’s feedback.
FINAL SIGN-OFF:
So yes, dear client, the AI did eat our idea.
But it also made 72 more.
And 3 of them rhyme.
And 2 of them already went viral in Guatemala.
Yours in artificial affection,
The Slightly-Human Creative Team