A company is built twice – in the founder’s mind and through the people who bring it to life. In…
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Company growth with strategy
Some of the strongest influences in our lives never hold our hand. The Moon is roughly 384,000 kilometres away from…
Perhaps the biggest casualty of measurable marketing is everything valuable that takes time to measure. We now know how many…
Perhaps one of life’s most useful lessons comes from a plant that survives by knowing when NOT to react. The…
L’Oréal did more than sell hair colour. With four words, it coloured how millions saw themselves. “Because I’m worth it.”…
Amul had decades to become unforgettable. Today, a new brand may get three seconds. That changes the game. In Part…
The algorithm has probably killed more good brand ideas than bad advertising ever did. Five posts underperform. Reach drops. Engagement…
Not everything that fails to kill you makes you stronger. Some things leave you wounded and teach you to call…
A few days ago, while discussing a growth strategy with a promoter, I asked him an uncomfortable question: “Assume we…
The best marketing makes you feel understood. The worst makes you wonder who has been watching you. Yesterday, while scrolling…