Last week, a founder of a digital agency in her late twenties called me and asked, “If a high-potential client…
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Company growth with strategy
A beehive may be one of nature’s oldest startups. Except it figured out scaling, specialisation and succession millions of years…
Change is constant. But transformation is always a choice. We can transform our lives. We can also help others become…
In the movie Hitch, Alex, played by Will Smith, helps men become more desirable to the women they love. But…
A brand may be defined in the boardroom. But it is built in every interaction. Part 1 used the Brand…
A Brand Audit tells you where your brand stands. A Brand Strategy decides where it should go. In Part 1,…
If your website, sales presentation, social media and employees describe your company differently, you do not have integrated brand communication….
Sometimes, the person giving the wisest advice is also the one making the most foolish decisions in their own life….
Tomorrow’s marketing departments may look very different. Not because marketing functions disappear. But because specialised AI Agents begin performing them…
Not every idea deserves another chance. Some deserve a respectful funeral. Because there comes a point where putting in more…