In the movie Hitch, Alex, played by Will Smith, helps men become more desirable to the women they love. But…
A brand may be defined in the boardroom. But it is built in every interaction. Part 1 used the Brand…
A Brand Audit tells you where your brand stands. A Brand Strategy decides where it should go. In Part 1,…
If your website, sales presentation, social media and employees describe your company differently, you do not have integrated brand communication….
Sometimes, the person giving the wisest advice is also the one making the most foolish decisions in their own life….
Tomorrow’s marketing departments may look very different. Not because marketing functions disappear. But because specialised AI Agents begin performing them…
Not every idea deserves another chance. Some deserve a respectful funeral. Because there comes a point where putting in more…
Sometimes, the biggest obstacle between you & your dream is the comfortable road that can take you back. When you…
Tony Stark does not enter a room carrying a presentation titled, “Reasons You Should Take Me Seriously.” He simply walks…
Ten years ago, companies were asking: “How many people should we hire in marketing?” Today, a more important question is…
“We have decided.” Those three words have built great companies as it shows clarity of the promoters. And destroyed many…
Friendship is not about how long someone has known you. It is about how deeply they have understood you. We…
It has been raining relentlessly across South Gujarat. The sky remains wrapped in dark clouds, and for a while, it…
Marketing doesn’t fail because companies run out of ideas. It fails because ideas don’t become systems. Marketing generates leads. Sales…
The strongest people aren’t those who are always right. They’re the ones who have the courage to admit when they’re…
Some people do not close their options. They store them. Cookie jarring means pursuing the person you truly want while…
“To be, or not to be, that is the question.” – William Shakespeare For Hamlet, it was an existential dilemma….
Some people are nice because they are good people. Some are nice because they are scared people. And the world…
Tomorrow’s Chief Marketing Officer will look less like a brand custodian and more like a Marketing Systems Architect. Marketing has…
Here is what we have learnt while building ventures: A promising business does not always struggle because it lacks an…
One of the strangest things about being human is our ability to convince ourselves that the rules governing everyone else…
“Don’t let your past blackmail your present… to ruin a beautiful future.” That one line from the Hindi Movie “Dear…
The best founders are not the ones who never make mistakes. They are the ones who recognise them early, own…
For the first time in human history, we have a friend who never gets tired of agreeing with us –…