We urgently need 10-minute delivery.
Not because we are busy.
But because we are becoming unable to wait.
Welcome to the age of False Values Masquerading as Virtues –
where speed is confused with success, urgency with importance, and impatience with ambition.
We are the “I Want It NOW” generation.
Validation in 10 seconds.
Food in 10 minutes.
Results in 10 days.
And if life doesn’t comply – we refresh, rage, and reorder.
Earlier generations booked a Bajaj scooter and waited 6 months.
Booked a gas cylinder and waited longer.
Love letters travelled slower than feelings.
Dreams matured the way wine does – quietly, patiently, deeply.
We?
We start cooking, realize we forgot onions, and Blinkit our self-respect in 8 minutes.
“I want it NOW” is not convenience.
It is lack of planning disguised as efficiency.
The psychological damage is subtle but severe:
– Shorter attention spans
– Lower frustration tolerance
– Higher anxiety
– Reduced ability to pursue long-term goals
Because when your brain is trained on instant rewards,
anything that requires process, patience, and persistence feels like punishment.
But here’s life’s inconvenient truth:
A child is born only after 9 months.
A business becomes successful after 10 years of invisible grind.
Trust takes years.
Character takes decades.
Wisdom takes a lifetime.
When we lose patience, we don’t lose time – we lose depth, discipline, and direction.
We become addicted to acceleration
and allergic to accumulation.
The result?
A generation excellent at starting
but exhausted by sustaining.
Actionable Reality Check:
– Practice intentional waiting once a day
– Build one long-term goal with no shortcuts
– Delay one impulse purchase per week
– Replace “instant” with “intent”
Because speed builds transactions.
Patience builds transformations.
10-minute delivery can bring groceries.
It cannot bring growth.
And life…
doesn’t do express shipping.