“To be, or not to be, that is the question.” – William Shakespeare For Hamlet, it was an existential dilemma….
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Company growth with strategy
Tomorrow’s Chief Marketing Officer will look less like a brand custodian and more like a Marketing Systems Architect. Marketing has…
Here is what we have learnt while building ventures: A promising business does not always struggle because it lacks an…
The best founders are not the ones who never make mistakes. They are the ones who recognise them early, own…
AI can multiply intelligence. It cannot manufacture the wisdom you have not developed. That distinction is becoming invisible in marketing….
One of the most dangerous assumptions in entrepreneurship isn’t about the market. It isn’t about competitors. It isn’t even about…
Many companies think they are building a brand. What they are actually building… is an advertising dependency. The moment ad…
There was a time when founders built companies. Today, many seem busy building experiments and if you want to sound…
Forget the IPO. Forget the valuation. Forget the rockets. After reading SpaceX’s Roadshow Presentation and its 400-page Prospectus, I walked…
Startups love dramatic stories. The breakthrough moment. The viral launch. The funding announcement. The hockey-stick growth chart. But most meaningful…