A company is built twice – in the founder’s mind and through the people who bring it to life. In…
Some of the strongest influences in our lives never hold our hand. The Moon is roughly 384,000 kilometres away from…
Perhaps the biggest casualty of measurable marketing is everything valuable that takes time to measure. We now know how many…
Perhaps one of life’s most useful lessons comes from a plant that survives by knowing when NOT to react. The…
L’Oréal did more than sell hair colour. With four words, it coloured how millions saw themselves. “Because I’m worth it.”…
Amul had decades to become unforgettable. Today, a new brand may get three seconds. That changes the game. In Part…
The algorithm has probably killed more good brand ideas than bad advertising ever did. Five posts underperform. Reach drops. Engagement…
Not everything that fails to kill you makes you stronger. Some things leave you wounded and teach you to call…
A few days ago, while discussing a growth strategy with a promoter, I asked him an uncomfortable question: “Assume we…
The best marketing makes you feel understood. The worst makes you wonder who has been watching you. Yesterday, while scrolling…
Sometimes the problem isn’t that you have stopped growing. It is that the place holding you hasn’t grown with you….
Krishna could have ended the Mahabharata war before sunset with one turn of the Sudarshan Chakra. Yet, when Arjuna lowered…
What is the real job of a promoter: to innovate, sell, manage operations, build teams or ensure that all of…
The most expensive business problem is the one whose root cause everyone sees, but no one wants to acknowledge. Business…
Perhaps some of the best lessons on how to live are being practised inside us every single day. A couple…
Your startup may have taken two years to build. AI may help someone replicate it over a weekend. Uncomfortable? It…
Last week, a founder of a digital agency in her late twenties called me and asked, “If a high-potential client…
A beehive may be one of nature’s oldest startups. Except it figured out scaling, specialisation and succession millions of years…
In the movie Hitch, Alex, played by Will Smith, helps men become more desirable to the women they love. But…
A brand may be defined in the boardroom. But it is built in every interaction. Part 1 used the Brand…
A Brand Audit tells you where your brand stands. A Brand Strategy decides where it should go. In Part 1,…
If your website, sales presentation, social media and employees describe your company differently, you do not have integrated brand communication….
Tomorrow’s marketing departments may look very different. Not because marketing functions disappear. But because specialised AI Agents begin performing them…
Not every idea deserves another chance. Some deserve a respectful funeral. Because there comes a point where putting in more…